Every year the Christmas season approaches us faster than we like. Like your salon, this is also the busiest time of the year for many businesses in the hair and beauty industry. Is your salon ready?
The run up to Christmas can be a stressful and chaotic time for salon owners and managers as they try to manage the onslaught of increased clientele, higher retail sales, busy staff etc. However, with a solid plan and some smart techniques, this can still be a time to feel the holiday magic too!
We have collected the 7 best tips for preparing your salon. Read on to find out how to beat the Christmas pressure.
1. Prepare a schedule
As the old saying goes, “if you fail to prepare, prepare to fail!”
As busy days approach in your salon, make sure your schedule is as well planned as possible.
Meetings and staff turnover must be well organized in advance. Online scheduling and booking systems can really help keep your salon running as smoothly as possible.
If you can’t keep up with the ringing of the phone, consider giving customers the option to order online themselves. Remember, if you have a client already in the salon, she is the one who needs to get the most of your attention, me over the phone.
2. Check your supplies
You can’t sell what you don’t have, and we can agree that you don’t want to miss a sale. So make sure you order your stock well in advance and work with your team to make sure the shelves look amazing!
Review your reports from previous years to use as a basis for your inventory this year.
Also, check what services and appointments you have coming up to see if there are any big treatments that might take up more of your supplies than usual – like a lot of hair coloring.
3. Manage your marketing
Even though the busiest time of the year is upon you, now is not the time to let your marketing slow down! Here are some marketing activities you can plan ahead:
- Plan your Facebook and Instagram posts throughout December.
- Plan your email campaigns! Let your customers know that you have additional appointments or extended hours.
- In December, you can run a special offer for anyone who will rebook in January as a way to increase sales during the slower month of January.
4. Communicate with your employees
This is a busy time for your team, as well as you as a manager or salon owner, so be sure to keep them motivated, engaged and focused.
When things get busy, it’s easy to forget some of the basics, like recommending products or getting customers to book again. Short morning get-togethers or regular team meetings will help keep everyone breathing in unison.
It is also important to be available to your team. Make sure your team knows how well they’re doing and keep morale up if things get rough.
5. Prepare holiday gifts
Gift giving can be difficult this time of year – so many gifts to buy and for different people! Let your salon be the initiator of giving by offering gift vouchers.
You can also have beautifully wrapped retail gift packs on your reception desk for customers to look at as they check out – your customers may not have thought of this as a gift idea, so the exposure of the gifts could encourage them to make an additional purchase.
6. Take a break
We know! When your salon is in a busy period, there are fewer and fewer lunch breaks.
But a burnt out salon staff is the last thing you want. Try to do what you can to take care of them – and remind them to take care of each other as much as possible.
When things start to settle down, don’t forget to thank all of your employees for the hard work they put in.
7. Take care of your customers
Remember, this is a crazy busy time for everyone (including your customers), so take the time to make them feel a little more appreciated and special. The more they feel valued, the more likely they are to stay loyal and spend more.
Did you like this article? Read the rest!
On the Lime Booking website, only the most interesting topics from the fields of cosmetics, hairdressing, trends, etc. are selected for you.
Lime Booking is an online appointment booking system that allows salon customers to order services whenever and wherever they want via an online form. It allows salon owners easier business, more clients and more time to devote to their clients.
Marcel
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