Employees change quickly, which costs the salon dearly. Introducing new staff is a huge financial and time commitment that many salons cannot afford. To avoid this, it is necessary to regularly invest in employees and motivate them.
How to do this, you might be wondering. In the following, we will describe the 10 main activities with which you will ensure a loyal and efficient team that will take your salon to the stars.
Why does the employee stay in the salon?
According to a psychological study, today only 7% of people stay at work because of good pay. The motivation to stay at work is something else entirely, that is, the feeling that they are learning and progressing.
Let’s see what you can do to ensure that your employees stay in your salon, grow with it and develop further.
1. Offer a career path in your salon
An employee’s career path is a great way to motivate. The employee thus has the possibility of advancement and therefore always strives for improvement.
In a hair salon, this can mean going from junior stylist to senior stylist or whatever career titles you can think of. The main thing is that the employee always receives new benefits, responsibilities and opportunities for development on the way to advancement.
2. Invest in the training and development of your salon staff
Personal growth plays a big role in wanting to stay in a job for a long time.
Not only does this help with motivation, it also increases your team’s capabilities, which in turn allows you to charge more.
It is important that your employees feel that they are invested in them for the long term as well. There are many training options, both paid and free, that you can organize for individuals or the whole team. At the same time, contact the employees directly, ask them what they want to upgrade and meet their wishes.
3. Show gratitude and celebrate success
It doesn’t always have to be about formal titles and promotion. It means a lot to employees that they have already shown gratitude, which shows that you do not take their work and time for granted. To retain talent, you need to make your team feel valued, respected and valued. In doing so, any feedback or praise must be sincere.
You can show gratitude by celebrating successes, both small and milestone ones. This can reinforce the behavior you want in the salon and show that you celebrate employee growth.
4. Get to know your staff
Always greet people by their first name and let them know that you know exactly who they are and that you value their contribution to your company.
When creating your company rules or changes that need to be made in the salon, ask all your employees for input and encourage your team to set goals.
5. Clearly define your expectations
Clearly state your expectations and goals for individual employees. Job descriptions explain what is required of employees, but the key is to communicate any changes directly, clearly and regularly.
Your best employees will want to please you, but in order to do so, they will need to know what is required of them and how to exceed your expectations.
6. Create an open work environment
Provide feedback and truly empathize with your employees’ concerns. Casual meetings in the staff room where social greetings are exchanged are fine, but they are no substitute for actually sitting face to face and discussing work-related issues.
Always open to new ideas and take suggestions to solve problems. Be available and open when employees ask you for leadership.
7. Organize friendly competitions in the salon
So you offer competitive wages and give a commission to encourage the desired behavior. But you can do more.
In fact, research shows that peer motivation is the most powerful form of employee motivation (Psychology Today). How we look in front of the other colleagues in the salon is the most important factory of motivation.
To take advantage of this, you can organize friendly competitions between your staff members. We want to emphasize “friendly” here, because you want to find the right balance between healthy peer competition without creating an individualistic culture.
Run focused contests that drive specific, strategic activities, such as driving new customers to the salon or even sharing on social media.
You can also add a team goal to increase efficiency, for example, if your staff competes for the number of products/services sold per customer visit, you can set a salon-wide monthly goal to reward everyone. In this way, employees will be encouraged to help each other in achieving your goal.
That being said, don’t forget to make the experience fun. Have employees collect specific small rewards or create a management motivation board in the staff room that people see every morning. Only your imagination sets the limit.
8. Organize time outside the salon
Changing the environment also changes the way we think and see things. It can inject new energy into the team and allow you to connect in a way that’s different from what you’re used to in the salon.
This can be done in many different ways. If you’re on a budget, it could be an annual weekend trip that you combine with an industry event for fresh inspiration. Or it can be as simple as an afternoon barbecue in the park when you close the salon early.
9. Schedule regular one-on-one conversations
You need to invest time in the relationship with each individual you manage in the salon.
A great way to do this is to organize a regular one-on-one meeting. This is the usual time you set for each member to report to you about their well-being, problems or wishes in your salon. This can be a 30-minute coffee a week, an hour every two weeks, or whatever suits the needs of the individual.
You will find that connecting regularly is like an investment that will save time in the long run. You will be able to discover employee problems faster and better adapt your management style to the individual.
10. Conduct a salon employee satisfaction survey and monitor progress
You have already read 9 tips for motivating employees. But how will you know which one suits your team best? Simple, ask them.
If you’re not already doing this, set up a regular survey that you ask your staff to complete at least once a year or every six months. Your staff should be able to respond anonymously to ensure an honest view of salon employee satisfaction.
Also, keep your questions consistent so you can track where you’re improving and identify where you’re struggling.
Salon staff are undoubtedly the biggest expense you have. The salon profession is about personal meeting and services that individuals perform for other individuals.
This is a people business. And success and failure depend on people.
If you don’t have a motivated team, you can experience high turnover, poor service and poor business. On the other hand, a motivated salon team can make your salon business flourish. Use any of our tips and witness your staff flourish again.
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