
Autumn is a time of change. We are witnessing changes in the air, in nature, in the habits and behavior of people, so your salon must also adapt accordingly. How to take advantage of the autumn months and the changes they bring to attract more customers, find out below …
Schools, colleges and offices are back in action after the summer holidays and people want to look their best as they return to their daily lives.
In this article, you will find tips to help you prepare your salon for the fall rush. From adding great new stuff to your services to creating promotions that just scream. If you follow this article, your salon will be at its peak this fall.
Autumn workshops
Host interactive workshops showcasing fall makeup trends, changeable weather skin care routines, and hair care tips. This attracts potential customers and positions your salon as an educational resource that builds trust.

Autumn colored photo shoots
Organize an additional service for your customers, where they can book a private photoshoot with hairdo and make-up in autumn motifs. Offer a discount on services if they book both the photo shoot and salon services together.


Mutual local promotion
Connect with local boutiques, shops or artisans and offer to help each other in a reciprocal form of promotion. For a more varied event in the salon, you can display certain partner products or offer visitors of partner shops a discount on a visit to your salon.

Autumn promotions
Create seasonal specials that will set your salon apart from the rest. It doesn’t have to be anything crazy – the point here is to create a bit of buzz and give customers something to be excited about. An example could be “5% discount on your next haircut”, “10% discount on your next colouring” or something similar.

Post photos of your fall creations
Social media platforms like Instagram and Facebook give salon owners a free (…yes, free!) opportunity to promote their business not only verbally, but more importantly, visually. This fall, don’t just tell customers why you’re the best at what you do—show them.
Offer a convenient way to order, such as online appointment scheduling
There are many reasons why a booking website is great. It can help you get more appointments from existing clients, as we all love the ability to book appointments ourselves. But online appointment scheduling can also help you attract new customers as you can share the link on social media channels.
Submit useful tips by appointment
Sending follow-up messages with hair care tips after appointments is one of the best marketing ideas for beauty salons. This is one of the easiest ways to build trust and loyalty. If you use a system like Lime Booking, you can easily set up templates for different types of messages that you can send with one tap.
Examples of messages you can send after an appointment:
- A coupon or discount for their next appointment
- Tips for caring for dyed hair (how to make hair color last longer)
- Tips for caring for bleached hair
- Tips for caring for dry or oily hair
- Tips for styling curly hair
- Seasonal hair and styling tips
- Tips for bridal hairstyles (you can send them after trying on wedding hairstyles)
- How to use certain hair products (especially if you sell those products)
- Thank you message
Choose the method that is most suitable for your salon!
Take some time to think about the best marketing ideas for your hair salon and how you would like to promote yourself as a hair stylist.
Then create a marketing plan for your hair salon and get to work on it. Remember to be persistent. Most people give up in the first weeks because they expect results to be visible immediately. Being persistent is the key to success.
Good luck! 🙂
Did you like this article? Read the rest!
On the Lime Booking website, only the most interesting topics from the fields of cosmetics, hairdressing, trends, etc. are selected for you.
Lime Booking is an online appointmenst booking system that allows salon customers to order services whenever and wherever they want via an online form. It allows salon owners easier business, more clients and more time to devote to their clients.
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